Today’s workforce faces skills shortages, rising attrition, and a lack of age diversity. Over-50s represent an untapped talent pool of highly skilled, reliable, and experienced professionals who can drive business success and cultural belonging.
Despite skills shortages facing employers, ageism is still an issue. We know discriminating against individuals on the basis of their age is illegal - but do we appreciate that it is also wasteful, uncommercial and culturally damaging?
55/Redefined are the only company dedicated to the commercial impact of age. They exist to help organisations attract, grow, and retain 50+ talent, building future-proof, multigenerational teams. They enable employers to unlock the transformational power of balancing the skills, experience and potential in their teams.
55/Redefined apply their mantra to everything they do. The mantra? Inspire, Not Retire!
Their solutions for organisations include:
Age-Inclusive Employer Accreditation: Enabling employers to benchmark and celebrate commitment to age diversity.
Age Data Diagnostic: Actionable insights to identify workforce gaps and boost performance.
Recruitment Advertising Campaigns: Targeted campaigns to attract quality over-50s talent.
Over-50s Job Board Access: A trusted platform with 40,000+ skilled professionals.
The Business Impact
Organisations that embrace age diversity:
Access Untapped Talent: Tap into a highly skilled, reliable workforce with decades of experience.
Improve Retention: Over-50s are proven to stay longer and deliver greater consistency.
Boost Collaboration: Multigenerational teams drive creativity, innovation, and performance.
Future-Proof Success: Ensure workforce resilience by addressing skills gaps and fostering diversity.
Did you know?
- 5% of over-50s feel overlooked, yet inclusive organisations report up to 30% higher retention rates.
- 78% of over-50s want to remain in work, but 95% feel overlooked by employers.
- Organisations with inclusive hiring practices see up to 30% higher employee retention.
Inclusive workplaces are more innovative, productive, and profitable.
Why 55/Redefined's work generates Social Value
There is pressing need for the initiatives and platform offered by 55/Redefined. Over 3.5 million people aged 50–64 in the UK are classified as economically inactive, with factors such as health challenges, early retirement, and age-related biases in recruitment contributing to this trend. This inactivity represents not only a personal loss for skilled professionals but also a significant cost to the state and economy due to lost productivity and increased reliance on social benefits.
With 55/Redefined, the potential of this growing demographic can be realised.
To find out how 55/Redefined and the SRAG can benefit your organisation, email us today at [email protected]
